Roman Storchilov
I am not an agency or a freelancer.
Product manager / Head of marketing in your team.
With me you will have a chance to take over the world market and get rid of competitors.
P.S. My English level is Pre-Intermediate (A2)
Stages of my work:
- Onboarding in product
- Marketing analytics, I will make quick changes
- Conducting research (competitive analysis, analysis of target audience, user behavior)
- Formation of a marketing strategy and plan
- Formation of hypotheses and identification of necessary resources
- Selection and onboarding of the required team
- Launch, analysis and optimization of marketing and product
- Scaling, market capture
Marketing and Product are the two main ingredients of our magic
Why should you choose me?
Immersing myself in the project as much as possible, I will create an individual marketing strategy that clearly corresponds to the business objective of the project.
I will optimize the existing team, or, if necessary, form a new one - with regular management and a well-developed system of motivation and mentoring.
I have experience in implementing end-to-end analytics. In my work, I monitor the effectiveness of marketing campaigns and make informed decisions based on this data. I work with CPC, CPL, CPA, CPM, ROMI, conv, reach, quantity and quality of leads.
I have good practical skills in developing and creating new products, increasing the product portfolio. I follow cases and new trends.
TOP-3 of my cases
(look at these interesting stock pictures)
Case 1. How to increase your scope?
Problem: online cosmetics store, need to get more orders.
Analysis: long time between purchases - 3 months.
Hypothesis: increase the range of related products, force the user to visit the site every day.
Solution: we added over 400,000 new products, created a mobile application, and became a marketplace.
Result: the average frequency of purchases increased to 3.5 weeks, the average check almost doubled.
Case 2. How to go beyond your limits?
Problem: the project is in the TOP 5 of search results, but it needs to expand.
Analysis: most often, the client opens 5-7 links in the search results and communicates with all of them at once.
Hypothesis: rank higher in search results without using expensive context.
Solution: cannibalize organic traffic by creating a new (in the eyes of the target audience) competitor and bringing it to the TOP-5.
Result: an increase in total traffic by 1.7 times, over the year they occupied a 20% market share of the Russian Federation in the niche
Case 3. What tool do you use to work with your limits?
Problem: there is no marketing in the company, two people in the department, working chaotically.
Analysis: the management project has many brands, constant launch of new products.
Hypothesis: we are rethinking the department at the level of a web studio, with a conveyor-belt promotion strategy.
Solution: drawing up regulations, job descriptions and checklists, a training system for juniors.
Result: a team working like clockwork, with a clear scaling scheme, launching 2 brands a year.
My skills
Analytics
Marketing
SEO, SMM, PPC and many other options. It is important not to forget about brand recognition and reputation.
Development
Under my leadership, we will create new products and improve existing ones.
If you have any questions, you can write to me on Tg, HH and Linkedin, or fill out the form and I will call you.
Now I am in Russia, considering options for moving to other countries.
